Teaming up with Thuzio, the leading sports and entertainment event company, ahead of the 2020 Super Bowl, they engaged Element M for extra support to create buzz for their invite only A- List event in Miami called “The Thuzio Party.” Developing a Public Relations strategy that would help drive awareness for their Miami event and beyond, it was headlined by Pro Football Hall of Famer and Super Bowl Champion Steve Young along with Aaron Donald of the LA Rams and over 100 other professional athletes and celebrities.
Known for providing exclusive access to events and experiences featuring their preferred network of talent, venues, and properties, Thuzio hosts events annually for the largest sporting events including the Super Bowl, NBA All-Star Game, Final Four, and the NFL Draft. All of their events feature fireside chats with iconic talent across athletes, entertainers, sports industry influencers, and leading business voices.
Placements for The Thuzio Event reached an estimated 367M online readers, garnering over 12.3K social shares for coverage and reaching outlets that had an average of 79.0 domain authority.
In less than two weeks’ time, we were able to strategize, create content, pitch media, and secure 28 media placements highlighting the event.
Securing coverage both leading up to the event, on-site and after, we also assisted with event support for their red carpet which included directing reporters and facilitating interviews with Jared Augustine, CEO and Co-Founder of Thuzio, Tiki Barber, Co-Founder and Co-Chairman of Thuzio, and their A-list talent in attendance at the event.
Coverage for The Thuzio Party went live both before the event to help drive awareness for Thuzio locally in Miami, as well as during and after the event to share it with the broader national sports, business and celebrity audiences.
Even with such short notice, our efforts mastered momentum for Thuzio by securing coverage in the national sports, entertainment, and business spaces, as well as in the local Miami market. Some of the media outlets we produced coverage with included FOX Sports, FOX News Radio, Sports Illustrated, The South Florida Business Journal, SB Nation, Hollywood Life, radio segments with top local and national shows broadcasting at Super Bowl Radio Row, and more. Placements reached an estimated 367M online readers, garnering over 12.3K social shares for
coverage and reaching outlets that had an average of 79.0 domain authority. For The Thuzio Party, Element M was not only successful in driving awareness of the event, but in boosting Thuzio’s overall SEO and keyword search for future events held in Miami or the Super Bowl.