Trifecta
Trifecta
The
Inquiry
Teaming up with Trifecta in the summer of 2017, Element M was tasked with growing their brand exposure as the nation’s largest organic meal delivery service and utilizing their professional athletes and celebrity ambassadors for increased media awareness. In addition, as Trifecta grew their partnerships with global sports leagues such as the UFC, PGA Tour, and Mr. Olympia, along with those in health and fitness such as F45, GYMGUYZ, Thorne, OneGevity, Beyond Meat and The Celiac Foundation, Element M led all strategic public relations efforts for Trifecta to maximize media coverage opportunities with each partnership.
Amassing to billions in online readership, millions in coverage views and magazine circulation, Trifecta was seen both regionally and nationwide on tv with top television talk shows such as The Drew Barrymore Show.
TRIFECTA
The
Strategy
Taking a multi-layered approach with Trifecta and their various brand assets, Element M capitalized on growing the exposure for the brand by securing on-going meal delivery round-ups with top national consumer, fitness, and lifestyle publications, secured profile feature opportunities for their professional athletes and celebrities, and tapped into their medical and nutrition experts who contributed to both local and national media on behalf of Trifecta further positioning them as a leader in health and wellnes. Coinciding with this, Element M setup exclusive first story opportunities with prestigious business outlets for their partnership announcements and lined up their CEO as a guest on top national entrepreneur podcasts.
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B
MASS AWARENESS
HOME RUN
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MEDIA RESULTS
The
Results
Starting off with magazine cover features for Brooke Ence on both Oxygen and STRONG magazine, in the first six months Trifecta was featured in “the best meal delivery round-ups” with top national fitness outlets from Men’s Fitness, Muscle & Fitness, and Men’s Journal to Muscle & Fitness HERS, Well + Good and many others. Taking off from there, Trifecta, their athletes, expert resources, CEO, and partnership announcements were featured in some of the most sought after media outlets including Forbes, entrepreneur, TechCrunch, CNET, Healthline, Reader’s Digest, POPSUGAR, SheKnows, SHAPE, Glamour, US Weekly, Yahoo! Lifestyle, Sports Illustrated and espn (to name a few) amongst top industry trade publications in sports, fitness and food. And, joining some of the most listened to entrepreneur podcasts, their CEO talked to multiple shows on entrepreneur as well as top listened to NASDAQ podcast Sharkpreneur.
Amassing to billions in online readership, millions in coverage views and magazine circulation, Trifecta was seen both regionally and nationwide on tv with top television talk shows such as The Drew Barrymore Show.
