Babolat
Babolat
The
Inquiry
The
Strategy
The
Results
.
The
Inquiry
Following Babolat’s highly successful 2022 Pure Aero launch event ahead of the US Open with Element M, the leading global racquet manufacture and tennis brand selected Element M once again for their private press event ahead of the 2023 US Open to announce their partnership extension with world #1 tennis star Carlos Alcaraz.
On the heels of his 2023 Wimbledon win, Alcaraz had played with Babolat since he was ten-years-old, and, at just 20, he was the youngest world #1 in tennis history having already won two Grand Slam titles to his name (US Open 2022, Wimbledon 2023).
Media coverage amassed a global online readership over 108 million NOT including the Associated Press’ article syndication with the global video distribution reaching seven countries
The
Strategy
For Babolat’s 2023 US Open private media event and special announcement at the Lotte Palace in New York City, Element M secured attendance from over 25 of the top U.S. reporters and producers to hear first from Babolat CEO, Eric Babolat, and Carlos Alcaraz about their continued partnership into 2030.
Media attendance for the private press event included those with global news agencies like the Associated Press, premier sports business publications, leading international tennis news outlets, and top U.S. lifestyle publications. Element M also assisted with securing select, one-on-one interviews with Babolat’s CEO and Carlos Alcaraz with those such as the Associated Press, Forbes Sports Money, and Sportico.
HOME RUN
The
Results
Following the grand slam press event, media coverage amassed a global online readership over 108 million NOT including the distribution and reach from the Associated Press’ article syndication. Global video distribution from the one-on-one interview with Carlos Alcaraz and the Associated Press reached seven countries including the U.S., Spain, Italy, TRT World, United Kingdom, Thailand and France.
