Mastered Momentum

Who We Are

ELEMENT [ el-uh-muhnt ] : A part of something abstract, especially one that is essential.

At ELEMENT M, we provide strategic communication services that are essential to growing your brand. A dedicated boutique agency specializing in sports, fitness, health, and wellness, we have a thorough understanding of these industries and what it takes to get where you want to be. Combined with our strong, longstanding media relationships at the leading national and international outlets, our results are what sets us apart from the rest.

As an essential part of telling your story and producing coverage with the top-tiered media to achieve your goals, our mission is to be an element of your success. Harnessing our passion and talent to do this, we utilize our expertise and media relationships to generate and build momentum for your brand by significantly increasing your media exposure and creating awareness. By getting you in front of the right people, in the right place, at the right time, we produce a lasting impact for your brand.

SPECIALIZED
Not only a boutique agency with a dedicated A-team of experienced Public Relations professionals, we are specialized and focused on the industries we know best – sports, fitness, health, and wellness. Always “in the know” of what is happening in these industries, we know what the current trends are, where they are heading, who the big players are and how to position your brand so that you stand out from all the rest and further establish yourself as a leader. And, in addition to just knowing who the go-to media are in these industries, we have relationships with them that we have cultivated over the last decade ensuring two-way communication and putting your brand top of mind for their coverage.

results-driven
Time and time again, we have been told by those we work that we “make it happen.” With our philosophy of “under-promising and over-delivering,” we are dedicated and driven to producing results. Born natural, highly motivated go-getters, we PRO-actively follow through on finding a media coverage angle and way to produce results. With an extensive portfolio of client media coverage to demonstrate our proven track record, we take great pride in our work and those we work with.

passionate
Passion is, and has always been, at the core of what we do. From the beginning, ELEMENT M’s Founder set out to do something she was equally as, if not more, passionate about following her junior and collegiate tennis career and dream to play on the professional tour. Whether it is the first time you email or speak with us, to every time we secure a new opportunity, or deliver new media coverage, you can feel our energy and passion for what we do and the opportunity to work with you.

strategic
With a media landscape that is quickly and constantly evolving to keep up with the times and competition they have with social media and other digital platforms, it has required those in the Public Relations industry to be more strategic and resourceful than ever before. Thriving under short timelines and fast turnarounds, our road map to your success is always a well thought out strategy that factors in breaking news, headlines dominating media coverage, timeliness, relevance, and positioning of your brand and messaging in order to successfully execute and accomplish your media coverage goals.

specialized

Not only a boutique agency with a dedicated A-team of experienced Public Relations professionals, we are specialized and focused on the industries we know best – sports, fitness, health, and wellness. Always “in the know” of what is happening in these industries, we know what the current trends are, where they are heading, who the big players are and how to position your brand so that you stand out from all the rest and further establish yourself as a leader. And, in addition to just knowing who the go-to media are in these industries, we have relationships with them that we have cultivated over the last decade ensuring two-way communication and putting your brand top of mind for their coverage.

passionate

Passion is, and has always been, at the core of what we do. From the beginning, ELEMENT M’s Founder set out to do something she was equally as, if not more, passionate about following her junior and collegiate tennis career and dream to play on the professional tour. Whether it is the first time you email or speak with us, to every time we secure a new opportunity, or deliver new media coverage, you can feel our energy and passion for what we do and the opportunity to work with you.

strategic

With a media landscape that is quickly and constantly evolving to keep up with the times and competition they have with social media and other digital platforms, it has required those in the Public Relations industry to be more strategic and resourceful than ever before. Thriving under short timelines and fast turnarounds, our road map to your success is always a well thought out strategy that factors in breaking news, headlines dominating media coverage, timeliness, relevance, and positioning of your brand and messaging in order to successfully execute and accomplish your media coverage goals.

results-driven

Time and time again, we have been told by those we work that we “make it happen.” With our philosophy of “under-promising and over-delivering,” we are dedicated and driven to producing results. Born natural, highly motivated go-getters, we PRO-actively follow through on finding a media coverage angle and way to produce results. With an extensive portfolio of client media coverage to demonstrate our proven track record, we take great pride in our work and those we work with.

Natalie Mikolich

Natalie Mikolich is the Founder of Element M and an award-winning public relations leader with nearly two decades of experience executing highly successful campaigns and integrated communication strategies.

Specializing in health, sports, fitness, lifestyle, and entertainment, she’s led campaigns for iconic global brands, professional sports leagues, and today’s fastest growing start-ups. In addition, she has represented seven Grand Slam Tennis Champions, Olympic medalists, world class athletes and coaches, and renowned professional health and wellness experts.

Starting her career with the top global sports management agency Sfx Tennis, she led their in-house Public Relations division the represented Andy Roddick, Mardy Fish, John Isner, and many more. Natalie is now considered a Public Relations expert and specialist in racquet sports having also worked with leading global racquet manufacturers Prince Tennis and Babolat over the last 14 years, two-time Fast Company Most Innovative Winner (sports technology) PlaySight, Hall of Fame Tennis Coach Rick Macci (award-winning campaign for Oscar nominated film King Richard), tennis icon Chris Evert, and International Tennis Hall of Fame Class of 2025 inductees Bob and Mike Bryan – the Greatest Doubles team of All-Time. Other Grand Slam Champions she has represented throughout her career include Carlos Alcaraz, Justine Henin, Caroline Wozniacki, and Victoria Azarenka. More recently, Natalie was a part of the leadership team that launched the Pro Padel League in North America in 2023. Overseeing their communications the first two years of the league, Natalie was one of the first, and only, U.S. Public Relations professional specializing in padel media relations and now assists various padel clubs across the country in addition to new consumer padel brands launching in the U.S.

Known for “making it happen,” Natalie has exceptional media relations capabilities and has produced coverage with the most sought-after national, and international, media including CNBC, FOX News, FOX Business, CNN, CBS Mornings, Good Morning America, The TODAY Show, The Associated Press, USA Today, The New York Times, The Athletic, The Atlantic, Reuters, Forbes, Sportico, Sports Business Journal, Entrepreneur, Inc, TechCrunch, VOGUE, PEOPLE, Yahoo! Finance, Bloomberg, and many more.

Prior to her professional career in Public Relations, Natalie was a top five nationally ranked junior tennis player on the U.S. National Team. She was a member of the University of Florida ’02-’03 women’s varsity tennis team that won both the SEC Conference Championships and the NCAA Division I Team Championships in 2003. Graduating Magna Cum Laude from the University of Miami in 2006, Natalie double-majored in Public Relations and Psychology, receiving a B.S. in Communication. Natalie continues to serve as a mentor with the University of Miami Entrepreneurs’ Association, USPORT Miami, UM PRSSA (Public Relations Student Society of America), and the Manhattan Sports Business Academy.