Women’s Pro Baseball League
Women’s Pro Baseball League
To announce the launch of the Women’s Pro Baseball League (WPBL) in the fall of 2024, League Co-Founders selected Element M to lead their Public Relations. Making history as the first women’s professional baseball league in over 70 years, Element M quickly secured widespread media coverage that generated exposure and interest from around-the-world. Top placements the WPBL was featured with included The New York Times, Associated Press, The Boston Globe, Sports Business Journal, Front Office Sports, The Gist, NBC News, CBS Sports, and many.
Since its launch, the WPBL has reached a massive audience including 10 million+ TV viewers through 300+ broadcast segments nationwide and over 20 million online readers. The League has built a global online audience of three billion and generated 42 million views across its digital channels.
The
Strategy
- Massive Broadcast Reach: More than 10 million television viewers across 300+ segments nationwide, including major networks and national television segments with ABC World News Tonight, CBS Mornings, NBC Nightly News, CNBC and ESPN.
- Top-Tier Press Coverage: Over 300 national publications featured the League with notable stories in The Athletic, CNN, Sports Illustrated, Associated Press, MLB.com, Sports Business Journal, Sportico, Front Office Sports, The Boston Globe, USA Today, The Atlantic, The Gist, Forbes, Just Women’s Sports and many more.
- Sustained Momentum: Following their initial launch in the fall of 2024, Element M successfully executed media campaigns for the WPBL’s high-profile, historic summer tryouts at Nationals Park, Spring Training at the Boston Red Sox’ JetBlue Park, the League’s inaugural draft and newly established teams in New York, Boston, Los Angeles, and San Francisco.
ONLINE READERSHIP
0
B+
HOME RUN
NATIONAL TELEVISION AUDIENCE
0
M
The
Results
Element M continues to direct the Public Relations and provide strategic leadership for the League as the WPBL’s four teams prepare to take the field for their historic inaugural season.
