PRO PADEL LEAGUE

The
Inquiry

The
Strategy

The
Results

.

PRO PADEL LEAGUE

The
Inquiry

For the launch of their historical, inaugural season in 2023, the Pro Padel League (PPL) – North America’s first professional padel league – selected Element M as their strategic communication partner to direct and oversee all communication channels for the league. With padel being a new, and unknown sport in the United States in 2023, the PPL tasked Element M with growing awareness of the sport across the country, in Canada, and in key U.S. markets where franchises were announced.

Element M grew the awareness of the PPL around the world amassing a total readership audience over four billion. In addition to over 50 prominent online and print media features secured with the leading publications in North America such as Forbes SportsMoney, The New York Times, Sportico, Sports Business Journal, and more

The
Strategy

Beginning with the first PPL franchise acquisition announcement at the end of 2022, Element M implemented a strategic media relations plan through the end of the first season in June 2023 that grew awareness for the league on a national level as well as regionally in key U.S. markets where new teams were being announced. By aligning the PPL’s key spokespersons, team owners, and their high-profile athletes and celebrities with key reporters and producers, Element M simultaneously, and consistently, secured earned media coverage features with prominent national media as well as key regional media outlets. In addition, Element M sought out to increase the awareness of the PPL on an international level throughout the season by securing coverage opportunities with the leading, industry specific, padel media outlets covering the sport since its inception.

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MASS AWARENESS

HOME RUN

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MEDIA RESULTS

The
Results

Following the acquisition of eight franchises and the conclusion of the PPL’s historical, inaugural season in June 2023, Element M grew the awareness of the PPL around the world amassing a total readership audience over four billion. In addition to over 50 prominent online and print media features secured with the leading publications in North America such as Forbes SportsMoney, The New York Times, Sportico, Sports Business Journal, The Toronto Star and The Telegraph, national television segments aired in both the U.S. and Canada with the top networks. These included TSN, CBC, Rogers and CBS with a five-minute segment feature airing on CBS Mornings about the PPL and the explosion of padel in the U.S. In key U.S. markets, television segments aired multiple times regionally in Miami, Las Vegas, Tampa, and Arkansas on key affiliate networks.

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